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Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

  Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking). 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? shots of instruments and the camera equipment- crea...
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Magazines: Final Index

1) Magazines: Tatler magazine CSP 2)  Magazines: Heat magazine CSP 3)  Advertising assessment learner response 
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Advertising assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential).  WWW- Excellent subject knowledge in regards to social historical and cultural context within OMO EBI- What is the key message of the Galaxy advert           What intertextual references are made to reinforce messages  2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:  Q1: 2/2 Q2: 10/11 Q3: 2/6 Q4: 4/12 3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer.  Coming out of post-war shortages/rations etc. readily available items such as washing powder were beginning to make things easier. Encouraging women to have a competitive ‘winning’ approach to washing ‘whiteness alone won’t do’. A mundane task is made to seem exciting and rewarding – ie the image and the way it is...
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BLACKPINK - How You Like That: Blog tasks

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA. 2) What audience pleasures are offered by the music video for How You Like That? Diversion: music video conventions – performance, effects, fast pace etc. Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members. Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen. Surveillance: Western audiences gain knowledge of Korean music and culture. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did y...
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Introduction to Music Video: Blog tasks

1) What are the key conventions of music video? Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality. 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? Music videos first become a major part of the music industry in the 1980s, catalysed by the launch of MTV 4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performances. In the 1980s and 1990s big budgets we...
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Heat CSP Case Study

Introduction - Heat Media pack 1) Look at the Heat Media Pack . Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. we bring readers a truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb news – heat has the celeb contacts to give readers the exclusive every time. truly unique, quality experience. 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Give them conversation-starters they can show off about to their mates down the pub. 3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? life hacks and fashion advice 4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.  A truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb news Media langua...
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Tatler CSP case study.

 Introduction - Tatler Media pack 1) Look at the Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? Tatler is fabulously targeted sensationally accurate rifle shot to the very richest readers in the country. These people live the life reflected on our pages both physical and virtual. 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average Age 41 London/SE 70% 1.2 million people per month 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? £843 MILLION SPENT ON FASHION IN THE PAST YEAR 96% OF TATLER READERS AND 93% OF TATLER.COM USERS OWN DESIGNER FASHION 81% OF TATLER REA...
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