Radio 1 Launch CSP: blog tasks

 Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?

BBC radio home and BBC radio light

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

The BBC reorganised and renamed their radio channels. On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'. The "Third" programme became Radio 3 offering classical music and cultural programming. The Home Service became Radio 4 offering news, and non-musical content such as quiz shows, readings, dramas and play

3) What was pirate radio and why was it popular?

The pirate radio station was popular because it produced  pop music for relaxed teenagers with less presentation style that the BBC could not do because the pirate radio station was more popular with young people.

4) Why did pirate radio stop broadcasting in 1967?

Because in 1967 the Marine Broadcasting Offences Act officially outlawed pirate radio stations. The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million. This meant the audience had to go to Radio 1 if they wanted to listen to popular music.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

Many of the pirate station DJs were then employed by BBC Radio 1, thus bringing many of the their loyal listeners with them

6) What was 'needle time' and why was it a problem for BBC Radio?

There were concerns that too much music on the radio would mean that people would no longer buy records, so the  Musicians' Union and Phonographic Performance Limited (a music licensing company) restricted the amount of recorded music that could be transmitted by the BBC during the course of any 24-hour period. This was called ‘Needle Time’ and in 1967 meant they could only play five hours of music per day

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

Radio 1 developed better content more suitable to the target audience as it became more popular. In the 1970s and 1980s, Radio 1 became the most listened to station in the world with audiences regularly over 10 million. 

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

The first presenter was Tony Blackburn. 

Because its perceived lack of formality and emphasis on popular music, which was a departure from the traditional Light Programme. 

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

It would have appealed to young listeners by adopting a "DJ style" of presentation, similar to the pirate radio stations that had recently been forced to close. The show featured a lively, informal, and fun atmosphere

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

Tony Blackburn's initial BBC Radio 1 show adopted a more vibrant, youthful, and informal style, similar to pirate radio, compared to the traditional, more formal BBC programming at the time


Audience and industry


1) What was the target audience for BBC Radio 1 in 1967?

The Radio 1 target audience in 1967 was young people who were listening to pirate radio

2) Why did Radio 1 initially struggle to attract young listeners?

It was not seen as ‘cool’ by many young people as the BBC stood for traditional, conservative values. And it also struggled financially as there was no increase in the licence fee to pay for this extra radio station.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

Entertainment- background music sound effects(animal noises), music all day, competition( 'win a radio' )

Surveillance- Discovering new pop bands/artists 

Personal Identity- shout-outs to the audience and the audience relates to Tony Blackburn

4) How is the BBC funded?

The BBC is funded by the television license fee

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

Preferred Reading for BBC Radio 1 in 1967:

According to Stuart Hall’s Reception Theory, the preferred reading is the interpretation of a media text that aligns with the intentions of the media producers and the dominant cultural values. In the context of BBC Radio 1 in 1967, the preferred reading can be identified as the one that reflects the broadcaster’s mission to provide high-quality entertainment and information to its audience, in line with the dominant cultural values of the time.

Oppositional Reading for BBC Radio 1 in 1967:

The oppositional reading, on the other hand, is the interpretation that challenges or contradicts the intended meaning of the media text. In relation to BBC Radio 1 in 1967, an oppositional reading could have emerged from listeners who felt that the new station was not meeting their expectations or needs. 

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