Pritam's Media GSCE Blog

  Language 1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers? The main story of the front cover involves the post office scandal and it appeals to the audience because the readers are educated and from a upper class. The Times supports the right wing which is the conservatives so it is was for people that are not interested in entertainment and gossip news like Daily Mirror.   2) How is the presentation of this story different to how the Daily Mirror presents it?  The Times are seen as for educated people as Times is a broadsheet and doesn't have that many images and is mostly focused on big chunks of texts on specific topic whereas the Mirror focuses on multiple things as its a tabloid that is mostly for entertainment and celebrity gossip 3) How is the Times front page designed to reflect broadsheet newspaper conventions? The Times is a broadsheet and it is shown through the big chunks of writing and barely...

 Read the About Us page of the Times website and answer the following questions: 1) What year was The Times founded and when did it start using the Times name? Founded in 1785 as the Daily Universal Register and started using the Times name in 1788 2) What content did John Walter suggest the paper would offer in the first edition? It should include politics, foreign affairs, matters of trade, legal trials, advertisements and “amusements”.  3) What does the page say about the political views in The Times?  For it to be a fair argument and support the both the Labour and the Conservatives. Walter reserved the right of the newspaper “to censure or applaud either political party”  4) Who owns The Times today and how is editorial integrity protected? Owned by News UK (CEO is Rupert Murdoch). Editorial integrity is protected though fair arguments and that they don't side to one party  5) What did The Times introduce in 2010 and why? A strict digital paywall...

Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.  2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? The newspaper is a tabloid meaning its a more cheap and gossip based newspaper which appeals to the audience. 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. One reason is they might like to read other people opinions and compare them to their own beliefs which relates to diversion/entertainment - working-class young adults might enjoy reading The Daily Mirror because of its sports and celebrity gossip and also the audience having a interest and being entertained. 4) Why are print newspapers generally read by older au...

Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: The title block of the newspaper Pug: something to catch the reader's eyes Splash Head: the lead story Slogan: sums up ethos of newspaper Dateline: date newspaper was published Byline: gives the name of journalist/writer Standfirst: introduction paragraph usually in bold 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. A post office scandal that happened due to the software they used which was produced by Fujistu. This scandal cause many people in financial jeopardy. The Daily Mirror directs the anger of the audience towards the CEO of the post office and the OBE of the former chairman of Fujistu   3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? "excl...

 Introduction to Newspaper Blog Tasks: Daily Mirror Language & Representations Blog Tasks: Daily Mirror - Audience and Industries Blog Tasks: The Times Introduction    Blog Tasks: The Times - Language and Representation The Times - Audience and Industries

 1) What type of news can you typically find in a tabloid newspaper? Tabloids tend to be easier to read, feature shorter articles and include more photographs. They report on major news, but also include a lot of showbiz gossip, entertainment and sport. They tend to be the better sellers. Examples include The Sun and the Daily Mirror. 2) What type of news can you typically find in a broadsheet newspaper? Broadsheet newspapers traditionally used to be larger (printed on ‘broad sheets’) although most are the same size as tabloids now. They tend to be more serious, have smaller fonts, more advanced use of language and less photography (although they have included more over the last 20 years to be more popular). They tend to have lower circulation figures than tabloids. Examples include the Times and the Daily Telegraph. 3) If someone is left-wing, which political party in the UK are they most likely to support? Which newspapers would they be likely to read? Left-wing (Socialist): in f...