OSP Index

 Introduction to OSP: Influencers blog tasks



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Blog feedback and Learner Response

  WWW : You have made an excellent start in GCSE Media – well done! Your fruit bowl is superb – you’ve really captured the Winter palette beautifully. I’m also impressed with how you’ve checked your tracker and gone back to make sure all work is complete – that is a brilliant sign you have the right attitude and focus to succeed in your GCSEs. Keep up the good work!     EBI : The key aspect to work on if we want to aim for the top grades is depth and detail in our written work – for example, the ‘connotation’ and ‘analysis’ paragraphs for denotation and connotation. Aim for an extended paragraph analysing a range of meanings that are created in the text.   The other area I would suggest working on is keeping an eye on your written English. Things like capital letters are important in written communication and getting them perfect in your blog is a great preparation for the later exams. LR Questions : What do you feel is your strongest piece of work so far? ...
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Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience? The information that media companies use to create a demographic profile of their audience is age, gender, social class and race. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Because media companies use audience profiling to create a more detailed picture of the audience 3) What are the seven different Psychographic groups?  The seven different Psychographic groups are the Aspirer, Explorer, Reformer, Mainstreamer, Succeeder, Struggler, Resigned. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer want status brands. They are happy to invest in luxury goods. They consider themselves stylish and on trend and may be persuaded by celebrity endorsements. They seek status. Explorer like to discover new things. They are attracted to new innovative brands, products, or experiences. They ...
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Industries: Ownership and Control

 1) What is a conglomerate in the media industries?  Major media companies are called conglomerates.  2) What is a subsidiary? A subsidiary is smaller companies  3) What are the benefits for media companies of vertical integration? It gives  companies the chance to make money at every stage of production and distribution. Complete ownership = more profit and control. 4) What are the benefits for media companies of horizontal integration? Horizontal integration allows companies to widen their audience and find other ways to make money. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney, Universal music, Facebook 6) What is convergence and what device has changed the relationship between audiences and producers?  Technological convergence refers to the fact we can now access all different types of media on one device.  The growth of smartphon...
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