OSP: Language and Representation Blog Tasks

 Language


1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Website - Logo/brand identity, menu/navigation bar, search, central image

Instagram/twitter - background/banner, profile picture, bio, verification symbol


2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

He promotes his books on twitter/website, "works" at charities such as FareShare and reposts tweets about his club or other charity work. He self promotes his books as he already has a audience


3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

She has links to her fashion and make up brand, she self promotes  her products on twitter and she mentions other Kardashians brands in her bio


4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

So children think of him as a positive role-modal further creating a positive image of himself outside his football career


5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

She promotes her brand and her family's brands in her twitter/Instagram bio. She also promotes her tv show in her background/banner of her twitter account

Representations


1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

costume - wears expensive/designer clothes in his pictures like Berbemy and D & G

prop - has a range rover symbolises his expensive lifestyle 

setting - football pitch 


2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

One example is the image of him working in a food bank. Hi-vis jacket suggests ideas of working/volunteering. Stripping away the rich footballer aesthetic

An news article that shows Rashford forcing PM (Boris Johnson) for free school meals

Writes his own books to encourage young boys to read more


3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here.

In his website's book club he aims to get children to read particularly boys since they are less literate and have lower reading ages 


4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

She is presented as a entrepreneur, social media phenomenon, mother of four and founder & owner of revolutionary shapewear brand SKIMS (self promotion). This shows the obsession/fandom with celebrities in a modern culture 


5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence?

She reinforces stereotypes of how women should look good in media and she is a mother of 4 children. However she challenges stereotypes of what kind of jobs women should do by becoming a business owner. 

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