Introduction to OSP: Influencers blog tasks

 Read this article in The Week magazine on the rise of social media influencers and answer the following questions:  


1) What years did YouTube, Twitter and Instagram launch?

YouTube launched on the year 2005

Twitter launched on the year 2006

Instagram launched on the year 2010

2) What is the definition of an influencer?

social media users – mostly women – with a large, devoted following, who give their followers access to a carefully curated version of their lives

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

 Kim Kardashian (who has 221 million Instagram followers) graduated from reality TV – another carefully crafted version of “real life”

4) How big is the influencer industry according to the article?

 By the end of 2019, the influencer marketing industry was worth some $8bn a year.

5) What are the problems associated with being an influencer?

 There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thinking up envy-inducing captions and hashtags. Demanding clients often force them to endlessly re-shoot photos or videos until they come out just right. There’s the pressure of always seeking to increase your follower count to drive up revenues

6) Why is it suggested that audiences actually like being sold products by influencers?

The audience may want to buy their products because they might think of it has as a bridge to be more like the influencers themselves. 

7) What representation of beauty is often found on Instagram or other influencer sites?

 It is thought to owe its existence partly to the growth of cosmetic procedures, but also to the popularity of Instagram filters such as Facetune, which tweaks images to give a thinner face, bigger lips, smoother skin, larger eyes, and slimmer legs. Professional photos have long been airbrushed; now aspiring influencers can do it at home too.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

I think it truly depends on what kind of impact the influencer will have on the society or what kind of message they would want to convey that would influence the society. It mostly depends on the influencer because they all have different perspectives that could influence the society in both negative and positive ways.

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