Media assessment 1: Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

Total: 15

Grade: 5

WWW -  A good start to media : well done! Q5 particularly strong here.

EBI - Now we need to hit that level in the longer mark questions - 8 or 12 mark

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 


Q1: 0/1

Q2: 1/1

Q3: 4/12

Q4:2/2

Q5:5/6

Q6:3/8


3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this.

Q5 was one of my strongest because I explained how camera shots and mise-en-scence is used to describe the Water aid advert and also how important it was so that the audience feels empathy.

4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.

Q3 was one of my weakest because I didn't explain how connotation can create deeper meanings and also I didn't annotate the text enough. I also could have wrote a bit more to get as much marks that I could

5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail. 

In the advert 'HEAT' the central image is anchored by the slogan 'catch the fever' has the connotations of fantasy or magic. ‘Catch the fever’ as a slogan is snappy and links to idea of magic or irresistible
attraction created by the fragrance. The word 'heat' has the connotation of romance and attraction so that it makes the audience buy the fragrance more. The direct address of main image from the advert with Beyonce making eye contact with audience. The advert is dominated by red – connotations of romance, seduction, sex appeal and fire/heat (the name of the product) and creates a powerful effect on the audience. Colour of product in bottle adds to this effect. The advert is dominated by the central image which is designed to illicit a strong reaction from the audience. This image also has connotations of class and wealth with the costume appearing to be luxury, fitting in with the connotations of attractions.

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