KISS FM Breakfast show CSP: blog tasks

 Audience


Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). 


Answer the following questions:


1) Read page 2. What is KISS FM's mission?

The KISS Network, made up of KISS FM UK, KISSTORY and KISS FRESH, entertains more 15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always onto the next thing, they want or already own the latest cool stuff and have the devices at their fingertips to facilitate this sense of immediacy. It’s more than just dual screening – it’s about using multiple devices simultaneously from a mobile, tablet, TV, and laptop!

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

The KISS audience is a 15-34, 60/40 Female to Male split and united by their love of music and the cool stuff they’re into right now. 1.3m downloads of the KISS Kube App, we’re adding huge mobile and digital value by enabling our audience to interact with us on the go, and listen live or again later. The audience would fit into the gender and age groups.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

From social timelines to YouTube, live events and on- demand streaming on apps, KISS connects with its audience through a multi- platform strategy of presenting content around the music they love and the things they’re into, wherever, whenever and however they want it.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS Fresh - It plays the biggest urban and rhythmic tunes in Hip Hop, Dance, House and Afrobeats with shows from top DJ’s like Tiffany Calver, DJ Pioneer and James Hype. Get ready to hear huge tracks from Stefflon Don, Camel Phat, Drake, Wilkinson and Calvin Harris mixed with some of the freshest tunes. KISS FRESH is available on DAB (in London), Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events.

KISSSTORY - KISSSTORY spins the very best Old Skool and Anthems from R’n’B, Dance, Garage and Hip Hop, expect to hear tracks from Beyonce, Eric Prydz, Jay-Z, Artful Dodger and Sean Paul in big shows from Pandora, Wideboys, Majestic and Justin Wilkes.KISSTORY is available on DAB (in London), Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

The audiences can go watch live events that is hosted in the Wembley Arena and listen to the latest news, reviews and competitions. The audience can use the KISS Kube App stream your favourite shows from KISS, KISSTORY and KISS Fresh. They can use the radio to listen about the latest from the three flavours of KISS via your radio - KISS FM UK, KISSTORY and KISS FRESH.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

I think some of the listeners are active but the majority are passive as they do not engage in competitions 

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

Personal relationship - as Jordan and Perii are best friends and they have a good relationship with each other

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

They went from listening in the living room as a family to listening in cars and on phones

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

Radio 1 aimed to capture the audience of burgeoning pirate radio scene while KISS FM targets a younger audience as it focuses on different music(cool music maybe) and entertainment styles 

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Fans of the KISS FM Breakfast Show take a preferred reading, enjoying the energy, music. Others take a oppositional reading finding it too loud, immature or shallow


Industry


1) When did KISS FM first launch and what type of station was it then? 

launched in 1985 and it is a pirate radio station

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

Radio magazine tv

3) How does KISS FM make money? 

They make money from adverts 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

decreased to around 1 million 

5) How is KISS FM regulated and what can happen if they break the rules?

Its regulated by OFCOM and if they break the rules then there might face warnings, fines and removal of licences 

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