Pritam's Media GSCE Blog

Read this BBC article on the Marvel Cinematic Universe and answer the following questions based on the article: 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? There were a total of 22 films at the time of this article. 2) How much money have the MCU films made in total according to this article? MCU films have made a total of $18.2 billion dollars. 3) Why did Marvel create the Avengers films? Because marvel still wanted to include the core avengers team so they got all characters together for the crossover film Avengers Assemble. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Spiderman was sold to Sony but then Marvel and Sony agreed for a partnership which allowed Tom Holland's Spider-Man to appear in MCU films. 5) Which company owns the rights to the Fantastic Four and the X-Men? The Fantastic Four series and the X-Men were sold to 20th Century Fox. 6) Look at the very end of the articl...

 1) What is a conglomerate in the media industries?  Major media companies are called conglomerates.  2) What is a subsidiary? A subsidiary is smaller companies  3) What are the benefits for media companies of vertical integration? It gives  companies the chance to make money at every stage of production and distribution. Complete ownership = more profit and control. 4) What are the benefits for media companies of horizontal integration? Horizontal integration allows companies to widen their audience and find other ways to make money. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney, Universal music, Facebook 6) What is convergence and what device has changed the relationship between audiences and producers?  Technological convergence refers to the fact we can now access all different types of media on one device.  The growth of smartphon...

 1) List any tasks you have that are missing or incomplete. Blog tracker up to date 2) Reflect on your tracker/feedback and write what you need to do this week to get your tracker all green or improve your work in GCSE Media. To improve my work in media I think I should write some revision cards to help me with future revision for exams and assessments 3) Finally, come up with a list of three things you are going to do this half-term to help you make progress in Media. To add as much info in my homework and other media work Complete my work to the fullest and try to do extensions if possible Get in the habit of writing revision cards

 1) Write a definition of a passive audience:  This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2) Write a definition of an active audience:  This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 3) Write a definition of the hypodermic needle theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE: Media text - The Times newspaper  >...

 1) What is the preferred reading of a media text? The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes). 2) What is the oppositional reading of a media text? The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values.  3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The film Harry Brown positions the teenage characters as very bad people that do bad things. For example, the teenagers are to be burning and destroying things. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young peopl...

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). Total: 15 Grade: 5 WWW -  A good start to media : well done! Q5 particularly strong here. EBI - Now we need to hit that level in the longer mark questions - 8 or 12 mark 2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:  Q1: 0/1 Q2: 1/1 Q3: 4/12 Q4:2/2 Q5:5/6 Q6:3/8 3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this. Q5 was one of my strongest because I explained how camera shots and mise-en-scence is used to describe the Water aid advert and also how important it was so that the audience feels empathy. 4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. Q3 was one of my weakest because I didn't explain how connotation can create deeper meanings an...