Pritam's Media GSCE Blog

1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising   3) Advertising CSP 1: OMO print advert  4) Advertising CSP 2: Audrey Hepburn Galaxy advert 5) Media assessment 2 learner response 6) Advertising CSP 3: Represent NHS Blood campaign 

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). Your 20 mark film essay was excellent. very close to top level. The challenge now is getting everything else to that level so we can target the top grades.  2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1: 1/1 Q2:0/1 Q3:1/8 Q4: 0/2 Q5:2/2 Q6:14/20 Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here. Q2- I got this question wrong because I didn't demonstrate knowledge of the theoretical framework of media studies Q3- I got this question wrong because I didn't focus on wording in the question Q4- I got this question wrong because I di...

 1) What is an advertising campaign?  An advertising campaign is a series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or of the brand itself 2) What is the objective of the NHS Represent campaign?  To sent a message the people with Black and Asian heritage to donate blood and save lives 3) What does this advert want people to do once they've seen it (the 'call to action')?  To donate blood and help save the lives of the people that need blood donations  4) Why is the advert called 'Represent'?  Because the actors can represent there own heritage since people with Black and Asian heritage are needed a lot. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. Because to have positive impact on the Black and Asian community so ...