1) What is a conglomerate in the media industries? Major media companies are called conglomerates. 2) What is a subsidiary? A subsidiary is smaller companies 3) What are the benefits for media companies of vertical integration? It gives companies the chance to make money at every stage of production and distribution. Complete ownership = more profit and control. 4) What are the benefits for media companies of horizontal integration? Horizontal integration allows companies to widen their audience and find other ways to make money. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney, Universal music, Facebook 6) What is convergence and what device has changed the relationship between audiences and producers? Technological convergence refers to the fact we can now access all different types of media on one device. The growth of smartphon...
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