Advertising and Marketing: Key conventions

 





Part 1: Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

Pictures of the product (Skittles) to show the audience what type of product it is. The picture also highlights the phrase 'TASTE THE RAINBOW' to tell us that this product has a lot flavours that the consumers can enjoy.

The background uses many colours to indicate that this product is not like any other product and that has different flavours that make you to reach the sky.

The logo is colourful and large in the centre of the advert. And has the connotations of playful and  happiness.

The colour scheme is red, orange, yellow, green, blue and purple to show that this one product can have multiple flavours that the consumers can enjoy.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

That the product is very small but has a lot of flavours that make the consumers playful and happy. The advert shows this through the colour scheme that is showcased through the advert.

Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity




2) An advert that uses shock tactics or a controversial idea




3) An advert that creates a a strong emotional connection to the audience




Bonus: Can you find an advert that shows women or men in a way they don't normally appear (this is an example of representation in media - subverting the typical representation of gender. We will be studying this next week!)



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