Magazines and Music Video assessment learner response

 

1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW- Q2 is strong and so the challenge now is to match that level throughout and develop our exam                  technique 

EBI- Question focus

       -Revise music video CSPs so you can provide evidence from the CSPs in your answers

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1/2

Q2: 5/8

Q3: 3/6

Q4:3/3

Q5: 2/6

3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

Design

- the denotation of one central image directly addressing the audience enables the audience  to see the aspirational Tatler reader – an upmarket, sophisticated woman

- the choice of white and black font/typography against the natural setting connotes that the  magazine is both fresh and modern but from a classy, traditional base. This is likely how the  Tatler audience would like to see themselves 

- the fact cover star Emma Weymouth is mixed race suggests that Tatler is moving with the  times and responding to cultural changes in Britain around gender 

Layout

- a conventional women’s magazine layout with a combination of main image and cover lines.  It is a busy front cover suggesting the magazine is packed with content, but the cover lines  are quite neatly presented in two distinct columns and are grouped around the centre left/right of the frame, suggesting order and an easy read. This would appeal to the Tatler  reader as they are reassured they are getting a lot of interesting content  

- The fact the cover star obscures the title of the magazine reflects how well established the  Tatler brand is – Britain’s oldest magazine is recognisable to its audience even with some of  the masthead behind the cover model 

-  the cover lines/masthead/main cover line create a frame for the main image, which again  focuses on the model and what she connotes.

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

- Some of the paparazzi photography is designed to make them look like ‘normal’ people so  readers can identify with them or feel closer to them.

-  Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more  working class backgrounds so again creating a point of contact with a working or middle  class audience. 

- Harry and Meghan feature prominently – the ultimate celebrity couple for Heat combining  British Royalty with American actress.  

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

- music videos might include shots of fans and artists interacting, giving the fans another role  model or group to relate to, as they see people like themselves on screen. It is unclear if the  spectators seen at the side are crew members or friends or fans, as they are very relaxed  when watching such an up tempo, frenetic performance. This might represent the laid-back  relationship between the fans and the band 

- music videos might represent artists as role models that fans can aspire to be like thus allowing the audience to gain a sense of identity. The band are represented as ‘everyday lads’ with typical clothes, costumes, acne. They make eye contact with each other and look to be having a laugh. The audience might feel they are achievable role models

- the performance element of most music videos directly addresses the viewer with the artists, connecting with the fans through use of close-ups and breaking the fourth wall. The drummer winks and mugs to the camera and the band laugh and gurn as they ‘perform’. The audience has a sense they are seeing the ‘real’ Arctic Monkeys as they are not putting on an act

6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer? 

-BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are       worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.

- Diversion: music video conventions – performance, effects, fast pace etc.

Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.

Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.

Surveillance: Western audiences gain knowledge of Korean music and culture.