Paper 1 baseline assessment learner response

1) Type up your feedback: 

Q2: Also, consider use of technical code's (shot, image positioning, etc), use of colour /lighting

Q3: be specific about what  this advert does for galaxy branding. consider the choices of actor and setting when implying meaning

Q4: justify your comments throughout consider aspects of design too (colour, typography, layout, etc)

Q7: refer to franchise and importance of this issues stemming from pandemic 

a. What Mark and Grade did you get? grade 5, 23/ 42

b. What targets were you given for the longer written questions? focus on questions and look at the feedback above


2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

Typography

 Upper case and bold – connotations of the important, powerful message of the image and copy.

 The white text against a black background and the darkness of the image makes the writing stand out and anchor the message of the text about training being important.

Verbal codes (use of language)

 The text is positioned over the top of the tyre to signify the challenge and create synergy between the image and the message in the text.

The word battle has connotations of fighting and trying to triumph over an enemy.

‘Begins off-field’ connotes preparation and a subversive look at sporting events (focussing on the training rather than the event itself) and underpins the above connotation.

Colour Palette

Darkness has connotations of dangers to be faced and makes it more dramatic

The use of the spotlight (through the flood lit logos) links to sports matches and connotes drama / excitement but also shines on the main image connoting his power.

The smoke special effect adds to the drama of the situation and the idea of dangers to be overcome.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

PROPP:

Character types can be seen as outdated stereotypes of masculinity and femininity (‘damsel in distress’ scenario) with Audrey Hepburn cast as the ‘heroine’ character type (Propp) with the male chauffeur coming to her aid as the ‘Hero’ archetype and rescuing her. However, another interpretation would see Hepburn as the ‘Hero’ of the narrative, taking matters into her own hands and forcing the driver of the car into the ‘Helper/Donor’ position, enabling her to complete her quest.

SETTING

The use of locations in the narrative suggests a version of reality for the audience: Italian Riviera has connotations of romance, upper class and the old Hollywood era is evoked, suggesting the luxurious nature of the chocolate and reinforcing the ‘silk, not cotton’ message.

TORODOV 

 There is disequilibrium at the start when the village is associated with chaos (fruit falling, bus stopping, people shouting). This is juxtaposed with the calm, heroic persona that the audience encounters when they meet Hepburn and, when the new equilibrium is restored at the end, the sweeping vista suggests endless possibilities / traditional happy ending at the closure of the narrative.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

Serif font for title connotes formality, high class and how well established the magazine is (Britain’s oldest magazine).

Use of green colour scheme (fresh and new) with white text (style, class, sophistication).

Recent cultural events referenced in cover lines – ‘See EU later’ references Brexit while ‘Love in the time of Corona’ reflects Covid pandemic. Suggests that wealthy British people want to know the latest news and current affairs.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

Trailers, Posters and Social media

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.) 

FOCUS ON THE CSP AND 

DO PAST PAPERS OR EXAM QUESTIONS

REVISE AND UNDERSTAND KEY MEDIA TERMONOGOLGY 


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