Demographics and Psychographics
1) What information do media companies use to create a demographic profile of their audience? The information that media companies use to create a demographic profile of their audience is age, gender, social class and race. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Because media companies use audience profiling to create a more detailed picture of the audience 3) What are the seven different Psychographic groups? The seven different Psychographic groups are the Aspirer, Explorer, Reformer, Mainstreamer, Succeeder, Struggler, Resigned. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer want status brands. They are happy to invest in luxury goods. They consider themselves stylish and on trend and may be persuaded by celebrity endorsements. They seek status. Explorer like to discover new things. They are attracted to new innovative brands, products, or experiences. They ...