Pritam's Media GSCE Blog

 What key conventions of TV advertising can you find in the Galaxy advert? Slogan, pack shot, colour scheme, sound, camera techniques, CGI, editing. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message is that Galaxy has very smooth and silky chocolate. This is the unique selling point of the product. 3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model. She died in 1993 at the age of 63. Galaxy selected her for the advert because they wanted the advert to give an old vibe to senior audiences. 4) What is intertextuality? Intertextuality is where one media product makes reference to other media products. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created...

 1) What year was the advert produced? The advert was produced in 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Women were represented as housewives that had to work hard, make sure that there hair and make-up is perfect and they had to be happy about working as housewives. Women were also represented as weak and fragile/emotional. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The anchorage text was used to show us that this is a news flash and that women had to buy this popular powder and had to be happy about cleaning. This is also a direct address to women since they have to hardworking housewives. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Women have...

 1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  That women are only meant yo be housewife and they make sure that there appearance is always well presented like make-up or hair 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Some things have changed like that men do the cooking and other house stuff and women go to work. However in some adverts where men are cooking they make themselves a manly type of food suggesting that they need all of the spice and meat because they are men 5...

  Part 1: Skittles advert analysis 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Pictures of the product (Skittles) to show the audience what type of product it is. The picture also highlights the phrase 'TASTE THE RAINBOW' to tell us that this product has a lot flavours that the consumers can enjoy. The background uses many colours to indicate that this product is not like any other product and that has different flavours that make you to reach the sky. The logo is colourful and large in the centre of the advert. And has the connotations of playful and  happiness. The colour scheme is red, orange, yellow, green, blue and purple to show that this one product can have multiple flavours that the consumers can enjoy. 2) What is the USP (unique selling point) for ...