Tatler CSP case study.

 Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

Tatler is fabulously targeted sensationally accurate rifle shot to the very richest readers in the country. These people live the life reflected on our pages both physical and virtual.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Circulation 80,035

Readership 163,000

Average HHI £261,572

Female 73% ABC1 83%

AB 51% Average Age 41

London/SE 70%

1.2 million people per month

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

£843 MILLION SPENT ON

FASHION IN THE PAST YEAR

96% OF TATLER READERS AND

93% OF TATLER.COM USERS OWN

DESIGNER FASHION

81% OF TATLER READERS AND

75% OF TATLER.COM USERS OWN

DESIGNER SHOES &

ACCESSORIES

62% OF TATLER READERS AGREE

‘I OFTEN BUY FASHION

PRODUCTS AFTER SEEING

THINGS ADVERTISED IN

MAGAZINES’ (INDEX 126)

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

JANUARY Travel Guide

MARCH Weddings Guide

APRIL Beauty & Cosmetic Surgery Guide

JUNE Spa Guide

JULY Watches & Jewellery Guide

OCTOBER Schools Guide (inc. Totler)

The group that best fits Tatler is lifestyle

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

For the title Tatler  they are using  serif font which is see as more sophisticated and posh/ upper class like.

2) How do the cover lines appeal to the Tatler target audience?

Mostly gossip about celebrities.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The dress is to stand out and give attention and the colours of the background gives a natural feel.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

Race, gender, the women wears makeup to look pretty.

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Boris Johnson, revealed something interesting about themselves to the media.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

Mostly about gossip or talking about celebrities.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

Women are shown as independent and elegant in the cover. 

4) Are there any stereotypes being reinforced or subverted? How? Why?

Rich people are more elegant, and they care a lot about fashion.

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

People below upper-middle class, other races other than middle aged/elder white people.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

People care more about their looks or hoe they are represented 

3) What audience groups might be offended or insulted by the front cover of Tatler? 

Elder people

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

Gossip, fashon and most covers include middle aged white women in the front cover.

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