Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

 Audience


1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

shots of instruments and the camera equipment- creates a sense of 1980s performance video and also creates nostalgia 

location: TV studio- it is set in a 1980s studio which that 1980s fans can enjoy the music 

 It was filmed using old 1980s Ikegami 3-tube colour TV cameras to give it an authentic, nostalgic effect.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

Back then the fans for free artic monkey albums which then the fans uploaded on media which spread around the world and made the band famous and gained a lot popularity

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

The 1980s fans might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).


Industries


1) How did the Arctic Monkeys first achieve success and build up their fanbase?

Arctic Monkeys did not sign to a major label, but recorded their own music before signing to independent record label, Domino Records. They were not interested in working with a major as it would undermine their creative control. They used online platforms like Myspace to attract a lot 1980s fans. Since the music was a 1980 style performance video it made the fans feel nostalgic 

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience. The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band. Their fan base moved online, creating online communities where they could share songs and information. Myspace was used by bands and artists to gain fans without the need for a record company.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Unlike BLACKPINK, Arctic Monkeys weren’t put together by an entertainment company, they were all friends from school. They formed in 2002 and wrote songs based on their lives and what they saw on nights out in Sheffield. They played pubs and small venues in and around Sheffield, and built up a huge following online using Myspace. Whereas BLACKPINK was gained popularity a lot quicker because of the singers and that there music is also mainstream and they create k-pop music videos.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Arctic Monkeys did not sign to a major label, but recorded their own music before signing to independent record label, Domino Records. They were not interested in working with a major as it would undermine their creative control. Their debut album Whatever People Say I Am, That’s What I’m Not went straight to number one and sold over 350,000 copies in its first week of release.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

I think the internet has been positive because if you look ate Artic Monkeys they create a 1980s style performance video that uses old 1980s Ikegami 3-tube colour TV cameras which then gives a authentic, nostalgic effect. And BLACKPINK attracted a lot western audiences because K-pop sounds catchy and used sponsorships and adverts to attract a lot of people which then got BLACKPINK a lot positive views in social media like Instagram.

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