I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies. Whereas Hollywood blockbuster movie have a big budget and are produced for profit reasons. Blockbusters also have famous well known stars playing roles and use CGI and SFX.

2) What is I, Daniel Blake about?

I, Daniel Blake is a 2016 British drama film written by Paul Laverty and directed by Ken Loach. The film stars Dave Johns as Daniel Blake, a middle-aged man who is denied Employment and Support Allowance despite being declared unfit to work by his doctor. Hayley Squires co-stars as Katie, a struggling single mother whom Daniel befriends. I, Daniel Blake won the Palme d'Or at the 2016 Cannes Film Festival, the Prix du public at the 2016 Locarno International Film Festival and the 2017 BAFTA Award for Outstanding British Film.

3) Who directed I, Daniel Blake and why is this important?

I, Daniel Blake was released in 2016 and was directed by Ken Loach. Because the director doesn't like to film big budget movies and only like to produce independent films. 

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

Organise free (or ‘pay what you can’) screenings and talks in community centres across the UK to build local enthusiasm for the film’s message.

Film was premiered not in London, but Newcastle (where the film is set) to gain local support. 

‘I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities

5) What unusual or creative marketing methods were used to get audiences talking about the film?

The then Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

I, Daniel Blake had a production budget of 2 million pounds and it made 11 million pounds at the box office.

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

Companies that funded I, Daniel Blake was Sixteen Films, BFI and BBC Films.

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

The name of the film regulator in the UK is BBFC and the age rating for film was 15.

9) What aspects of the film contributed to the film's age rating?

The film had bad language(uttered by the main characters out of anger and frustration or for emphasis. Was justified by context and not impactful) and frightening and intense scenes (There are two notable scenes of emotional intensity. They include 'the food bank' scene and the ending 'funeral' scene).

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

I think I, Daniel Blake was a success because it made 11 million pounds at the box office with a production budget of 2 million pounds. Considering I, Daniel Blake was a independent film which is only produced to deliver a message about the government to the audience and not for profit like blockbuster movies for example Black Widow which had a budget of 200 million pound and gained made 379 million pound at he box office which is low compared to other marvel blockbuster films but it make sense since the film was released during a pandemic.

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