BLACKPINK - How You Like That: Blog tasks

 


Audience


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.

2) What audience pleasures are offered by the music video for How You Like That?

Diversion: music video conventions – performance, effects, fast pace etc.

Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.

Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.

Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

I think when one of he members start to rap would be appealing since it shows it's link back to western culture which some fans can relate to especially if there just getting into K-pop. I also think the chorography they would relate to because in the west dancing in music video was a viral thing at some point and it was popular with black pink since they have a chorography  video which has billions of views.

4) How was the How You Like That music video marketed and promoted to the audience?

The video’s release was preceded by a series of teasers on the band’s social media accounts (including posters, photos focusing on individual band members and videos) and a reality show (24/365 with BLACKPINK, available on YouTube). A “dance performance” video including the choreography for the music video was released in July 2020; by March 2021 this had achieved over 600 million views and was placed in the top 20 videos of the year by Billboard magazine.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop has become a cultural sensation as groups like BTS and BLACKPINK enjoyed global success. This has also resulted in Korean culture becoming mainstream in the West.


Industry


1) How were BLACKPINK formed and what records have they broken?

Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world. As of 2021, the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube.


2) What other successful artists have YG Entertainment created? You may need to Google this.

Treasure 

BabyMonster

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

How You Like That demonstrates the changing nature of the music industry and how important YouTube and social media has become for music artists. The way people consume music videos has changed – now phones, tablets and YouTube are the primary ways audiences engage with music videos. It also shows music video has become a media form in its own right, not just a way to sell an album.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 

5) How are UK-based music videos regulated and what types of content require warnings? 

Music videos now largely consumed on YouTube, regulating the content of music videos is very difficult. Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC) and The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

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