Posts

OSP: Language and Representation Blog Tasks

 Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Website - Logo/brand identity, menu/navigation bar, search, central image Instagram/twitter - background/banner, profile picture, bio, verification symbol 2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  He promotes his books on twitter/website, "works" at charities such as FareShare and reposts tweets about his club or other charity work. He self promotes his books as he already has a audience 3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.  She has links to her fashion and make up brand, she self promotes  her products on tw...

Introduction to OSP: Influencers blog tasks

 Read this article in The Week magazine on the rise of social media influencers and answer the following questions:   1) What years did YouTube, Twitter and Instagram launch? YouTube launched on the year 2005 Twitter launched on the year 2006 Instagram launched on the year 2010 2) What is the definition of an influencer? social media users – mostly women – with a large, devoted following, who give their followers access to a carefully curated version of their lives 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.  Kim Kardashian (who has 221 million Instagram followers) graduated from reality TV – another carefully crafted version of “real life” 4) How big is the influencer industry according to the article?  By the end of 2019, the influencer marketing industry was worth some $8bn a year. 5) What are the problems associated with being an influencer?...

Coursework Checklist

  Completed = Green In Progress/Partially Done = Orange Not Started Yet = Red Print Table: Item Progress Statement of Intent (Max. 300 Words)                     Front Cover Title for the Magazine w/ Original Masthead Design                           Selling Line                           Cover Price                   Dateline              Main Original Cover Image                      Min. Four Cover Lines                             Double Page Spread Headline                           Standfirst             ...

Preliminary exercise learner response

1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW Your alliterative masthead works in emphasising the overall tone of the magazine as one of realism and seriousness. The cover lines that you have written seem to be consistent with the gossip and celebrity news direction that you have taken with the bottom line of your cover. Using a combination of your cover image with yourself looking off into the distance and the well known London skyline gives the impression of looking into the future of seeking out success which I suspect is the goal. Your article within the 1 page spread meets the intended tone with a clear 'influencer' as your focus and their overall message of coming back from a crisis evident throughout. NEXT STEPS I would consider the positioning of your cover lines as they currently appear to be randomly placed rather than following a pattern. The font ch...

Paper 1 baseline assessment learner response

1) Type up your feedback:  Q2: Also, consider use of technical code's (shot, image positioning, etc), use of colour /lighting Q3: be specific about what  this advert does for galaxy branding. consider the choices of actor and setting when implying meaning Q4: justify your comments throughout consider aspects of design too (colour, typography, layout, etc) Q7: refer to franchise and importance of this issues stemming from pandemic  a. What Mark and Grade did you get? grade 5, 23/ 42 b. What targets were you given for the longer written questions? focus on questions and look at the feedback above 2) Look at the mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. Typography  Upper case and bold – connotations of the important, powerful message of the image and copy.  The white text against a black background and the darkness of the im...

REAL statement of intent

REAL STATEMENT OF INTENT The title of my magazine is called 'EXPOSE'. The main point of the story consists of the the donor who is a British actor who helps a working-class girl improve her life since she is suffering from her illness and also she is the heroine (Propp) of the story. The point of the magazine is to help people improve their lifestyle and influence the people of todays society. The magazine is taking during the heroines illness, so the magazine is featuring gossips about the current situation maybe in order to help the girl or to attract awareness, because of that the magazine is now very popular in the film industry. However the actor who is the donor( Propp) also had his own past that no one has ever known about and that might be the root of why he helped the girl. The actor also writes a book called 'Light After Shadow' which talks about how to help people improve their life and it also have a hint of what happened to the actors past; how it relates t...

Coursework preliminary exercise

 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent:  I plan to produce a one page spread for a magazine focusing on a new celebrity gossip aimed at an audience demographic of NRS social grade. This magazine focuses on a celebrity influencer who is launching their new book and the book is about making positive lifestyle changes. The front cover will feature a large, high quality photograph of the celebrity in a outfit that is aimed at audience demographics or reinforces the idea of it. The text will provide a brief introduction and a overview of the celebrity's gossip. The front cover will include a title that will reinforce the idea of the gossip that is aimed at a audience demographics of NRS social grades C2DE. This will be followed by a slogan and at least four cover lines that have a overview of the gossip. The second page will have introduction of the influencer who is launching their new book....